Heidi Lunasin

Heidi E. Lunasin leverages both in-house experience and familiarity with corporate structures and practices to enhance client communication and success with respect to all aspects of intellectual property law.

As a former corporate employee, Heidi is acutely aware of challenges that in-house counsel are facing when operating on the world stage, in particular, she understands the end-goal of intellectual property is important at the onset of strategy planning in order to efficiently direct the path of protection. Recognizing early on in the innovation process where IP rights are desired and for what purpose they are needed is key to gaining the required protection in the relevant countries.

Heidi develops patent strategies in technology fields ranging from biotech, engineering, materials, medical devices, mechanical devices, manufacturing methods including, for example, additive manufacturing, molding, and technical textiles. Over the course of her career, she has advised clients in a multitude of industries, including consumer goods, medical devices, animal health, chemical and petrochemical.

Due to her extensive experience working on clearance of products, due diligence reviews, performing comprehensive and in-depth patent searches, preparing non-infringement and invalidity opinions, and drafting and evaluating intellectual property contracts, Heidi is well-positioned to develop comprehensive IP protocols for implementation, including establishing competitive patent review and enforcement programs.

Collaborating with a variety of stakeholders responsible for innovation and/or manufacturing has reinforced Heidi’s commitment to intellectual property training for all those in the innovation pipeline. Perpetually curious, Heidi loves to learn new technologies and feels quite at home with designers, researchers in the lab, and the employees at the manufacturing facilities developing new processes or improvements.

Heidi has been involved in multiple worldwide patent proceedings, working with counsel throughout the world. While working on such cases she has assisted in developing appropriate strategies to defend patents asserted in litigation before the Patent Trial and Appeal Board (PTAB) as well as Opposition proceedings in Europe, Australia, etc. Further, Heidi has worked in conjunction with counsel (both foreign and US) to develop offensive strategies throughout the world.

Prior to joining Duane Morris, Heidi served as Senior Patent Counsel for adidas AG in Herzogenaurach, Germany working on all aspects of products and development in the laboratories and factories alike. While IP Counsel at Treofan in Raunheim, Germany she routinely worked with developers at the manufacturing facility to protect and defend their intellectual property rights.

Throughout Heidi’s career, she has been fortunate to operate in several industries, gaining an understanding of the issues affecting them. Before studying law, she worked for the US Army Corps of Engineers, Cyro Industries, Dell Computer, and the Third Military Academy of Korea.

Heidi is registered to practice before the United States Patent and Trademark Office and admitted to practice in New York, New Jersey, and the District of Columbia. She is a 2008 graduate of Seton Hall University School of Law. She earned an M.S. in Public Health from the University of North Carolina and a B.S. in Chemical Engineering from Rutgers University.